How can user behavior be steered in one direction without manipulating it right away? Digital nudging could provide an answer to this. But what does that mean for corporate communications?
A research team at the University of Duisburg-Essen has addressed the following issues surrounding the topic of digital nudging:

• How do people make decisions and what role does design play in this?
• What are the potential applications of digital nudging for corporate communications?
• What should be considered when implementing digital nudging?

More information on the research findings can be found in the latest issue of Communication Insights.

Citation: Clausen, S., Stieglitz, S., & Wloka, M. (2022). Steering behavior. The potential of digital nudging for corporate communications. (Communication Insights, Issue 15). Leipzig: Academic Society for Management & Communication. Available online at www.academic-society.net

ISSN 2749-893X