Sustainable Strategic Communication

Finding themselves at the crossroads of an uncertain future, companies are seeking ways to increase the sustainability of their products, processes, and operations. Corporate communications must also become more sustainable.

The study analyzes the sustainability of strategic corporate communication:

• Framework for sustainable communication
• Factors influencing sustainable strategic communication
• Guidelines development initiatives

More information can be found in the report.

Roettger, U. & Rettler, L. (2024, May). Sustainable Strategic Communications. (Communication Insights | Essentials). Academic Society for Management & Communication.