Thought Leadership

Two types of thought leadership as strategies for corporate communications

Communication Snapshot Thought Leadership
  • Thought leadership is a very effective strategy for organizations to sharpen their positioning. In addition, thought leadership has a positive impact on the company’s reputation, on trust and its legitimacy, and supports the cultivation of relationships with important stakeholders.
  • Corporate communications in particular can benefit from thought leadership activities. They enjoy high credibility and support agenda setting on a selected topic.
  • A new model has been developed that distinguishes two types of thought leadership (strategic vs. transformational) and how this can contribute to business success.