The second issue “Where are we heading? The digital transformation of Corporate Communications” assesses the impact of digitalization on corporate communications. Digitalization is considered to be the most important megatrend in this area. It’s no longer just a matter of online communication or social media activities. The main focus today is on using the power of data in a responsible way.

Therefore, the second issue of Communication Insights addresses questions like:

• What kind of opportunities do big data offer for communication? How can data be collected and analyzed?
• How to use social media data for an individual stakeholder approach?
• Which data protection regulations must be taken into account?
• And to what extent will computer replace communication managers in the future?

Communication Insights summarizes the most important research findings from various scientific disciplines. Two interviews with the digitalization officer at Siemens and social media analytics expert Prof. Dr. Stefan Stieglitz complement the content.

Citation: Berger, K., Röttger, U., Vogel, L., Wiencierz, C. & Wiesenberg, M. (2016). Wohin geht die Reise? Der digitale Wandel der Unternehmenskommunikation (Communication Insights, Issue 2). Leipzig, Germany: Academic Society for Management & Communication. Available online at www.academic-society.net

ISSN 2749-893X