application fields and challenges of artificial intelligence

• While marketing is leading the way in researching and applying artificial intelligence, corporate communications has some catching up to do. In doing so, communicators would have very easy access to data from social media and the internet that can be used for AI applications.

• Artificial intelligence can support corporate communications in many ways: From analytics and evalution to chatbots and automated text generation, many things are possible. However, most practitioners do not have enough experience with AI.
• In all applications of AI, it is important not to disregard the ethical aspect and to create transparency about the use of data. Otherwise, the company loses credibility and trust.
• The current Communication Snapshot clarifies what AI in corporate communications actually means and summarizes current findings and study results.