CEO Activism

The benefits and risks of CEOs taking a public stance

Communication Snapshot - CEO Activism
  • More and more CEOs are taking a stand and speaking out publicly on critical social or political issues. No wonder, since the rifts and insecurities in society have rarely been so deep. More and more extreme positions are finding their way into the public eye, prompting companies to take a stand. And society supports and even expects companies and their CEOs to engage in public debate.
  • Showing attitude can have many advantages as well as disadvantages. CEOs should therefore carefully consider and decide on a case-by-case basis when, how and on which topics they comment.
  • The latest Communication Snapshot issue takes a look at this still very young field of research. The most important study results on CEO Activism, how the population evaluates CEO Activism and which strategies the CEO can choose to take a stand, were gathered.