Competence management for corporate communications
Professional personnel development for communicators
- Communication professionals in organizations should be supported by subject-specific competence management, because the demands on the competences of communicators continue to increase due to the dynamics of the professional field.
- All communicators should know and master the portfolio of modern corporate communications and also be able to present it to internal clients in order to be recognized as a contact person for communications issues within the company.
- The Communication Snapshot summarizes key findings from the world’s first in-depth study on the topic of “competence management for corporate communications” and presents instruments, success factors and strategies.