ECM 2024/25: Managing tensions in corporate communications

We are experiencing challenging times for businesses and societies around the world. The threats of political instability and economic stagnation in many countries are accompanied by groundbreaking digital technologies and encouraging initiatives that pave the way for sustainable and successful economies. Strategic communication plays a major role in this development – for good or bad. More knowledge about managing communication in today’s volatile environment is needed to future-proof organizations and inspire leaders and practitioners in the field to reflect and refocus.

The European Communication Monitor 2024/25 takes a closer look at three emerging tensions and how corporate communication can deal with them:

• Tensions driven by geopolitical crises
• Tensions driven by the rise of artificial intelligence
• Tensions driven by the need for managerial learning

The results of the study can be found in the report.

Zerfass, A., Buhmann, A., Laborde, A., Moreno, A., Romenti, S., & Tench, R. (2024). European Communication Monitor 2024. Managing tensions in corporate communications in the context of geopolitical crises, artificial intelligence, and managerial learning.