Internal Megaphoning

Every day, employees talk – about what’s going well and what’s not. These internal conversations, often informal and spontaneous, are examples of “internal megaphoning.” Whether positive or negative, this kind of communication can strengthen or weaken team spirit, individual motivation, and the working
atmosphere.

This study explores how managers and employees engage in internal megaphoning and investigates which factors of strategic internal communication can promote positive or reduce negative megaphoning. Based on these insights, it offers practical recommendations for communication departments on how to effectively address and manage internal megaphoning.

Further information on the research results can be found in the report:

• internal conversations have an impact
• Strategic internal communication supports positive internal megaphoning
• strategic internal communications is limited in preventing negative internal megaphoning

Citation: Röttger, U., Stehle, H., Gehrau, V.& Lührmann, J.(2025): Internal Megaphoning. What echoes through the corridors? (Communication Insights | Essentials). Academic Society for Management & Communication.