The Value of Valuing People

Employee appreciation is indispensable, as this two-year research project by the University of Vienna shows. It’s a necessity to attract and retain talent in today’s competitive labor market. Employees who feel valued are more likely to remain engaged, motivated, and loyal to their organization. Executives and middle managers play a crucial role in creating an appreciative work environment. However, internal communication can amplify appreciation efforts and foster a workplace where everyone feels valued, supported, and empowered to thrive.

The detailed research findings can be read in the report:

• what kind of appreciation employees expect
• the effects of appreciation for employees and the company as a whole
• the role of managers and internal communication professionals in expressing appreciation

Zitation: Einwiller, S., Ruppel, C., & Stranzl, J. (2024): The value of valuing people. (Communication Insights | Essentials). Academic Society for Management & Communication.