With the ability to create new content, questions arise about the creative potential of AI. To what extent is the creative performance of AI comparable to that of humans?

As AI and digital technology evolve, quantifying value is critical. While maturity models are standard in management, their suitability for communication practices is uncertain.

The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.

Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.

We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.

Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.

Will the Metaverse become part of every company? Klaus Gorny and Stefan Stieglitz presented future scenarios at the Leadership Forum.

Artificial intelligence (AI) will inevitably pop up when thinking about the future of work.