Technology & Tools
Exploring the metaverse for internal communication
The metaverse heralds a new era for internal communication in companies, providing immersive and interconnected workspaces that facilitate seamless collaboration across physical boundaries.
Trends 2024: #2 AI Literacy
AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.
Trends 2024: #4 Content Integrity
Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.
Trends 2024: #5 Decoding humans
Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.
Transforming influencer relations
We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.
Virtual influencers for corporate communication
Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.
Metaverse
Will the Metaverse become part of every company? Klaus Gorny and Stefan Stieglitz presented future scenarios at the Leadership Forum.
Trend 2023: #4 Augmented Workflows
Artificial intelligence (AI) will inevitably pop up when thinking about the future of work.
Why nudging matters for communication professionals
Using psychological insights to improve people’s decision-making in communications.
Trend 2022: #5 Cybersecurity
Due to increased digitalization, remote work, unapproved software in the workplace, and deepfakes, organizations have become more vulnerable.