Technology & Tools

11. Februar 2024

Trends 2024: #2 AI Literacy

AI literacy is about the increasing importance of cognitive, affective, and sociocultural skills for dealing with artificial intelligence in everyday life.

9. Februar 2024

Trends 2024: #4 Content Integrity

Advances in synthetic media, and in particular generative AI, have increased the need to ensure the authenticity of data and material used in communication processes.

8. Februar 2024

Trends 2024: #5 Decoding humans

Advanced hardware for capturing physiological and behavioral data, coupled with AI-based software solutions for interpreting this data, are increasingly opening up new ways for human–technology interaction.

6. Dezember 2023

Transforming influencer relations

We’ve talked to Miriam Henn (Sanofi), about influencer communications and the potential of virtual influencers.

4. Dezember 2023

Virtual influencers for corporate communication

Are virtual influencers a glimpse into the future of corporate advocacy? Results of a research project on synthetic media.

28. Juni 2023

Metaverse

Will the Metaverse become part of every company? Klaus Gorny and Stefan Stieglitz presented future scenarios at the Leadership Forum.

6. April 2023

Trend 2023: #4 Augmented Workflows

Artificial intelligence (AI) will inevitably pop up when thinking about the future of work. 

19. Mai 2022

Why nudging matters for communication professionals

Using psychological insights to improve people’s decision-making in communications.

8. April 2022

Trend 2022: #5 Cybersecurity

Due to increased digitalization, remote work, unapproved software in the workplace, and deepfakes, organizations have become more vulnerable.

1. April 2022

Trend 2022: #4 Synthetic Media

Synthetic media provides opportunities for communication managers to explore new creative content and formats