Valuing and embracing the diversity of language
Environmental conditions are changing like never before. It’s essential for communication leaders to recognize such developments, understand how they influence their organizations and their work, and seize the opportunities they offer.
Therefore, a research team from Leipzig University and University of Duisburg-Essen has been observing emerging trends in society, technology and management, that will have an impact on corporate communications and offer new opportunities for communicators to position themselves as thought leaders.
The Communications Trend Radar is a annual research project focusing on trends that impact corporate communications. It has been conducted by Leipzig University and the University of Duisburg-Essen. The overarching goal of the Communications Trend Radar is to help communication leaders prepare for trends that have the potential to influence their work. Therefore, the following fields were observed: